Guides
Selling fashion on your own website
Guides for fashion brands selling on their own website: AI stylists, complete the look, average order value, and getting more of your collection seen.
- AI stylist basicsWhat is an AI stylist for a fashion brand's website?An AI stylist answers shoppers on your brand's website the way a good shop assistant would: it finds the piece they describe and styles it into complete looks from your own collection.
- GrowthHow D2C clothing brands increase average order valuePractical ways a direct-to-consumer clothing brand can raise average order value on its own website, from styling complete looks to smarter bundles and thresholds.
- Complete the lookComplete the look on your brand's website: how it worksWhat "complete the look" means for a fashion brand's website, the ways to offer it, and how to add complete-the-look outfits built from your own catalogue.
- ShopifyHow to add an AI stylist to your Shopify fashion storeA step-by-step guide to adding an AI stylist to a Shopify clothing store: what you need, where the code goes in your theme, and how to test it before shoppers see it.
- WooCommerceHow to add an AI stylist to a WooCommerce clothing siteAdd an AI stylist to a WooCommerce or WordPress fashion store in a few minutes, with or without editing theme files, including block themes.
- WixHow to add an AI stylist to your Wix fashion storeStep by step: add an AI stylist to a Wix fashion store with Wix's custom code setting, so shoppers can ask for pieces and see complete looks.
- SquarespaceHow to add an AI stylist to a Squarespace fashion storeAdd an AI stylist to a Squarespace clothing store using Code Injection, so shoppers can ask for pieces and get complete looks from your collection.
- WebflowHow to add an AI stylist to a Webflow fashion siteAdd an AI stylist to a Webflow fashion or ecommerce site with site-wide footer code, then publish. Works with Webflow Ecommerce and external checkouts.
- BigCommerceHow to add an AI stylist to a BigCommerce fashion storeAdd an AI stylist to a BigCommerce clothing store with Script Manager, so it appears on every storefront page without editing your theme.
- ComparisonAI stylist and outfit tools for fashion brands, comparedA fair look at the tools fashion brands use to style, recommend and complete the look on their own websites in 2026, from enterprise outfit engines to chat stylists.
- ComparisonDrape vs Shopify Search & Discovery recommendationsHow Shopify's free related and complementary product recommendations compare with Drape's AI stylist for a Shopify fashion brand, and when to use both.
- ComparisonDrape vs Stylitics: complete the look for fashion brandsStylitics and Drape both style complete outfits from a retailer's catalogue. How they differ in experience, who they're built for, and how they install.