Glossary
Fashion ecommerce, in plain words
Plain definitions of the terms fashion brands meet when selling on their own website: AI stylist, complete the look, average order value and more.
- AI stylistAn assistant on a fashion website that answers shoppers in their own words and styles pieces from the catalogue into complete looks.
- Complete the lookShowing the other pieces that make an outfit with the one a shopper is viewing, so the whole look can be bought together.
- Shop the lookMaking every piece in a styled photo or outfit buyable from one place.
- Average order value (AOV)Total revenue divided by the number of orders over the same period.
- Items per orderThe average number of pieces in each order, also called units per transaction.
- Conversion rateThe share of website visits that end in an order.
- Cross-sellingSuggesting pieces that go with what a shopper already wants, rather than more expensive alternatives.
- Product recommendationsWidgets that suggest products to a shopper, such as "you may also like" or "frequently bought together".
- Conversational commerceSelling through a conversation, where shoppers ask in their own words and get answers they can buy from.
- Visual merchandisingPresenting products so shoppers see them at their best and in context.
- FlatlayA photo of an outfit's pieces laid flat and arranged together, shot from directly above.