What is average order value (AOV)?
Total revenue divided by the number of orders over the same period.
Average order value shows how much a shopper spends per order. For a fashion brand, raising it means more revenue from the same traffic, usually by getting shoppers to buy a second or third piece.
Read it alongside conversion rate and items per order. Try the AOV calculator to see what one extra piece per order is worth to your brand.
Read more: How D2C clothing brands increase average order value