What is conversational commerce?
Selling through a conversation, where shoppers ask in their own words and get answers they can buy from.
Conversational commerce replaces menus and filters with a back-and-forth. A shopper says what they want, sees options, reacts (keep this, swap that) and gets new options, much like talking to a shop assistant.
On a fashion brand's website, an AI stylist is conversational commerce built around outfits.