What is an AI stylist?

An assistant on a fashion website that answers shoppers in their own words and styles pieces from the catalogue into complete looks.

An AI stylist lets shoppers ask for a piece, an occasion or a mood the way they'd ask a person in a shop. It answers with matching pieces from the brand's own catalogue and builds them into complete outfits the shopper can buy.

Unlike a product recommendation widget, it thinks in outfits: a top and a bottom, or a dress, finished with footwear and accessories.